Three out of four consumers use the Internet to research attorneys and law firms.
If your law practice is trying to build out your clientele, using online marketing to reach local prospects should be a top priority.
Local online marketing is built around social media, search engine optimization (SEO) and content marketing. Keep reading for four law firm marketing tactics that you can use to reach prospective clients and build strong relationships with your existing clients.
Law Firm Marketing Tips
Local online marketing is used by law firms of all types, from single attorney law practices to multi-state, multi-staffed legal organizations, to showcase their specialties and expertise to nearby prospective clients who are in need of legal assistance. In addition, local online marketing is an easy way to stand out from the competition in a crowded marketplace.
1. Invest in a great tool
In order to get the most out of your online law firm marketing, you need to invest in a tool that will connect your message to a local audience.
There are lots of options to choose from, but when you are evaluating online marketing tools it’s important to take into account your goals. Since your law firm marketing goals are to reach a local audience, you will need a tool that promotes your message to them — and not all online marketing products do that.
The LocalVox platform was created specifically for local businesses, including law firms, and is used by thousands of businesses across the country to reach a local audience ready to take action. Law firms use LocalVox to decrease client attrition and bring in new leads interested in your services.
Since LocalVox was built for local businesses, it consolidates all your online marketing activities — social media, SEO and content marketing — into one easy-to-use dashboard. By keeping all your social media conversations, business listings, articles, posts and metrics in one place, you are able to build a top line law firm marketing plan and then go into the details of each line item.
Get a demo of the LocalVox platform today and see how one tool can help you manage all of your law firm’s online marketing.
Measuring results
If you’re going to spend time and money working on marketing, the first thing you need to concern yourself is the why. Why are you doing this specific action, what are you looking to get out of it and how can you tell you are achieving that goal or not?
Enter metrics. The metrics you can measure or see will help you determine the marketing worth your law firm’s time and money. Take a look at SEO, if you create 100 business listings and see your law firm’s website increase in search rankings, you can measure the success of creating businesses listings: increased visibility. Compare the amount of business you were getting from organic search before and after the business listings and you’ll see your ROI.
LocalVox makes it easy to not only perform these marketing initiatives but measure them as well, taking the work out of your marketing campaigns and letting you know what works and what doesn’t.
Keep track of your prospects
Once someone lands on your website to look into your law firm, they are interested in your business, use retargeting ads to keep your law firm ever present in their web browsing and therefore in their heads. 95% of retargeting performs better than email marketing, allowing you to connect with more potential clients because you don’t need them to perform an action (like signing up for an email).
Reach out to those in need of your services
Don’t let your online marketing remain passive, reach out directly to those who say they need your services by using Twitter. Take advantage of Twitter’s advanced search to filter through tweets in your area that mention “lawyer” or your specific type of law. You can even search common terms used that may trigger the need of a lawyer.
Get started with Twitter’s advanced search by searching a term, then select “More options” and “Advanced search”
Once you open advanced Search put in your parameters and see who is talking about your keyword in your area.
Start connecting to potential clients through online marketing for your law firm, by setting up more ways for your firm to be found and connected with online, you’re opening your business up to more and more consumers in your area.
By using LocalVox, you take a lot of the work out of the process. Keep all your online marketing in one dashboard, making it easy to manage progress and ongoing campaigns with the click of a button (instead of multiple tabs, passwords and account information). Get started with your account today!
The post 4 Keys for Results-Driven Online Law Firm Marketing appeared first on LocalVox.
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