Google My Business: Keywords In Descriptions Don't Guarantee Ranking Improvement; But They Could.

Remember when Google added that keywords in business descriptions is a local ranking factor? Then Google pulled some of that information from the help document after local SEOs said it is not true? Well, Google just said on Twitter, days after this debacle, "While it's not guaranteed to improve the ranking, it could, depending on other factors, as well as information that is found online associated with the business."