Set Up An Instagram Account for Success

Instagram is closing in on its 6th birthday and, yet, many businesses still don’t use the photo sharing social media network.

No matter what your business type, Instagram provides you with 300 million active monthly users you can connect with and showcase your business products/services to.

While many small businesses recognize the growing importance to engage on the network, they are often intimidated with getting started. We at LocalVox want to make it easy for you to get set up so you can begin to connect with your customers on this valuable platform. We have created a simple, step by step guide through all the pieces of setting up an Instagram account for success for your local business. Once you are set-up, you will be ready to start posting on a regular basis (like you do on Facebook or Twitter, just with images).

Step-by-step guide to setting up an Instagram account

 

With this registration method, you will need to confirm your email address or phone number. Instagram will send you a confirmation email (where you can just click a link) or send your phone a text message with a confirmation code.

Connecting your Instagram profile to your Facebook account is an easy way to find new people to follow who will most likely already be interested in your business because they are interested in being your friend on Facebook

Your Full Name should be your business name or brand name and your username should try to stay consistent with your other social profiles. When it’s not possible to use your normal username, find something similar or easy to associate with your business.

By following other businesses or profiles that share your interests you can find potential businesses to co-market with or run promotions, bringing greater exposure to your Instagram profile and business.

You do not need to add a filter or include all the information available in a post, but it can make your post more appealing to viewers, especially the location which can be used to tag your business location or find nearby Instagram users.

You’re ready to go forth and start sharing on Instagram! Next, start slowly following more people, sharing more content and interacting with your audience!

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Once you get your profile set-up on Instagram, incorporate the network into your daily social management and weekly social scheduling. Many of the posts you share on Twitter or Facebook can be altered to be a visual message to share on Instagram, grabbing an audience you may not capture on another network.

Need to take control of your social profiles? Use the LocalVox platform to manage your Twitter, Facebook and LinkedIn profiles, scheduling out posts and engaging with retweeters and commenters with an easy-to-use to-do list. Check it out today!

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