After the turkey has been devoured, the shopping carts piled high with gifts, and the online discount codes redeemed—another important holiday date remains. Tuesday, December 1st.
Giving Tuesday, established in 2012 and observed on the Tuesday following Thanksgiving, unites organizations and individuals around the world for one common purpose: to celebrate and encourage giving.
Since it's inception, the day has seen an estimated 470% increase in online donations. Last year alone, the one-day giving total topped $45 million spread across nearly 300,000 organizations, with an average gift size of $154.18.
On social, the buzz is equally strong. Last year, the hashtag #GivingTuesday netted 32.7 million Twitter impressions and over 750K mentions. For those who don't want to do that math, that's roughly 29,100 tweets per hour!
And this year will be even bigger.
To help you jump start your organization's efforts this season, we've put together a Giving Tuesday Marketing Kit to help engage your network of of supporters. The kit includes:
- Motivational quotes to share in emails, on your website, or via social
- Facebook and Twitter images to help you raise awareness with your followers
- A fact sheet that boils down everything you need to know about Giving Tuesday
To download your complimentary kit, just click on the button below.
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