The Ultimate List of Email Marketing Stats for 2020

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.

But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email.

You might be wondering if email is still a worthwhile marketing strategy. Well, it is.

In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.

If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2020 to demonstrate just how powerful email can be.

Email Marketing Stats (Highlights)

1. There are 3.9 billion daily email users
2. Mobile opens account for 46 percent of all email opens.
3. 35% of business professionals check email on a mobile device.
4. 73% of millennials prefer communications from businesses to come via email.

5. Marketers who use segmented campaigns note as much as a 760% increase in revenue.

6. 35% of marketers send their customers 3-5 emails per week. 

7. 78% of marketers have seen an increase in email engagement over the last 12 months

8. 80% of business professionals believe that email marketing increases customer retention. 
9. 59% of respondents say marketing emails influence their purchase decisions.
10. Marketers who use segmented campaigns note as much as a 760% increase in revenue.

General Email Marketing Statistics and Best Practices

• There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023. (Statista, 2020)
• Active email accounts surpassed 5.6 billion in 2019. (Statista, 2019)
• Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
• 35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing, 2020)
• 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)
• 31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute, 2020)
• The U.S. spent over 350 million dollars on email advertising in 2019. (Statista, 2019)

B2B Email Marketing Statistics

• 81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)
• 16% of all emails never make it into the inbox. (Email Tool Tester, 2019)
• 87% of B2B marketers say email is one of their top free organic distribution channels. (Content Marketing Institute, 2020)
• 90% of content marketers say email engagement is the top metric they track to measure content performance. (Content Marketing Institute, 2020)
• The second-most common technology B2B organizations use to assist with content marketing is mail marketing software. Roughly 85% of marketers say they work with these tools. (Content Marketing Institute, 2020)

Mobile Email Marketing Statistics

• Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
• 35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
• Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)

B2C Email Marketing Statistics

• 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
• 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
• The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)
• 59% of marketers say email is their biggest source of ROI. (Emma, 2018)

Test Your Email Knowledge

Many of the data points will be helpful in making the case for investing more time and money into your email marketing strategy. While you can refer back to this post at any time, you can also try to memorize a few for your next meeting. If you want to test your memory right now, take this knowledge check quiz to see how well you retained the information above. Remember, no peaking! 

 

Editor's Note: This blog post was originally published in March 2019, but was updated in July 2020 for comprehensiveness and freshness.