Bing's Frédéric Dubut: Keyword Research Practices Should Be Replaced By Intent Research

At SMX the team did a short interview with Frédéric Dubut, the PM of overall Bing's core search team, who said that he thinks SEOs need to move from keyword based research practices to intent research practices. He said with search engines focusing more on intent versus keywords, with the deployment of BERT and other machine learning techniques - that is an important area SEOs should focus on in 2020.