Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Friday, August 30, 2019
14 Essential Tips for an Engaging Facebook Business Page
Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.
If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.
For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand.
But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer.
Listen to an audio summary of this post:
14 Facebook Business Page Tips
Don't miss this live virtual event with Facebook and HubSpot on how to grow your business faster than ever with Facebook
1) Don't create a personal profile for your business.
We’ve come across many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page. That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. Plus, a personal profile would require people to send you a friend request in order to engage with you, and the last thing you want to do is make that more difficult for customers.
And while you’re at it -- don’t create an additional public, “professional” profile associated with your business. For example, I already have a personal profile on Facebook that I largely keep private; the practice I’m talking about would be if I created a second, public one under the name “AmandaZW HubSpot,” or something along those lines. People usually do that to connect with professional contacts on Facebook, without letting them see personal photos or other posts. But the fact of the matter is that creating more than one personal account goes against Facebook's terms of service.
2) Avoid publishing mishaps with Page roles.
We’ve all heard those horror stories about folks who accidentally published personal content to their employers’ social media channels -- a marketer’s worst nightmare. So to avoid publishing mishaps like those, assign Facebook Business Page roles only to the employees who absolutely need it for the work they do each day. And before you do that, be sure to provide adequate training to those who are new to social media management, so they aren't confused about when they should be hitting "publish," what they should be posting, if something should be scheduled first, and who they should be posting it as.
To assign these, on your business page, click “Settings,” then click “Page Roles.”
Also, when sharing content on behalf of your brand, make sure you're posting it as your brand, and not as yourself. You can check that by going into your settings and clicking “Page Attribution.”
3) Add a recognizable profile picture.
You'll want to pick a profile picture that’s easy for your audience to recognize -- anything from a company logo for a big brand, to a headshot of yourself if you're a freelancer or consultant. Being recognizable is important to getting found and Liked, especially in Facebook Search. It’s what shows up in search results, pictured at the top of your Facebook Page, the thumbnail image that gets displayed next to your posts in people’s feeds … so choose wisely.
When choosing a photo, keep in mind that Facebook frequently changes its picture dimensions, which you can find at any given time here. As of publication, Page profile pictures display at 170x170 pixels on desktop, and 128x128 pixels on smartphones.
4) Choose an engaging cover photo.
Next, you'll need to pick an attractive cover photo. Since your cover photo takes up the most real estate above the fold on your Facebook Page, make sure you're choosing one that's high-quality and engaging to your visitors, like this one from MYOB's Facebook Page:
Keep in mind that, like profile images, Facebook Page cover photo dimensions also frequently change, so we advise keeping an eye on the official guidelines. As of publication, Page cover photos display at 820x312 pixels on computers, and 640x360 pixels on smartphones.
5) Add a call-to-action (CTA) button.
Since Facebook first launched the feature in December 2014, the options for brands to add call-to-action buttons to their Facebook Page's have vastly expanded. These are things like “Watch Video,” “Sign Up," or "Book Now" -- and each can be customized with a destination URL or piece of content of their choosing.
It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote. This is a great way for marketers to drive traffic from their Facebook Business Page back to their website. Check out how Mandarin Oriental uses the "Book Now" button in this way, to make it easier for viewers to make reservations.
To add a call-to-action to your Page, click the blue “Add a Button” box.
You'll then be able to choose which type of CTA you want to create, and which URL or existing content on your Facebook Page you want it to direct visitors to. To get data on how many people are clicking it, simply click the drop-down arrow on your button and select “View Insights.”
6) Fill out your 'About' section with basic information, and add company milestones.
We’ve arrived at one of the most important sections of your Facebook Page: the 'About' section.
Although visitors no longer see a preview of your “About” text when they land on your page -- instead, they have to click on the “About” option on the left-hand column next to your content -- it’s still one of the first places they’ll look when trying to get more information about your page.
Even within the “About” section, however, there are many options for copy to add. Consider optimizing the section that best aligns with your brand -- a general description, a mission, company information, or your story -- with brief, yet descriptive copy. By doing so, your audience can get a sense of what your Page represents before they decide to Like it.
You might also want to populate sections that allow you to record milestones and awards -- like when you launched popular products and services -- as well as the day/year your company was founded, or when you hosted major events.
7) Post photos and videos to your Timeline.
Visual content has pretty much become a requirement of any online presence, including social media channels. After all, it’s 40X more likely to get shared on social media than other types of content.
And while photos are a wonderful way to capture moments and an actual look at your brand, you should probably invest a good amount of time and other resources into video. The 2017 State of Inbound report cited video as the “main disruptor,” with 24% of marketers naming it as a top priority.
“Watch video” is one of the CTAs that Facebook allows brands to add to their Pages for a reason -- because it’s becoming one of the most popular ways to consume content. But it’s not just pre-recording videos. According to the social media channel’s newsroom, “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.” So don’t be afraid to give viewers an in-the-moment look at what your organization does, but do make sure you’re prepared.
Not sure what your videos should look like? Here's a fun one that we put together on business lingo.
8) Determine the ideal timing and frequency for your posts.
An important consideration in your Facebook content strategy should be how frequently you post, and when. If you don’t post frequently enough, you won’t look as reliable or authentic -- after all, how much faith do you put in a brand that hasn’t updated its Facebook Page for several months? Post too often, however, and people might get sick of having their feeds flooded with your content.
Here’s where a social media editorial calendar can be particularly helpful. Like any other online content, it can help you establish a schedule for when you share particular posts according to season or general popularity. You’ll probably have to adjust your calendar several times, especially in the earliest stages of setting up your Page, since you’ll want to check the performance of your updates in your Facebook Insights (which you can navigate to via the tab at the very top of your page). Once you’ve observed popular times and other analytics for your first several posts, you can tailor your posting frequency and strategy accordingly.
Wondering how to schedule posts? You can either use an external publishing tool like the Social Inbox within HubSpot software, or the Facebook interface itself. For the latter, click the arrow next to the “Publish” button and click “Schedule Post.”
9) Leverage Facebook's targeting tools.
Facebook allows you to target certain audiences with specific updates -- be it gender, relationship or educational status, age, location, language, or interests, you can segment individual page posts by these criteria.
Just click the small bullseye symbol on the bottom of the post you want to publish, and you can set metrics for both a preferred audience, and one you think might not want to see your content.
10) Pin important posts to the top of your page.
When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. But sometimes, you might want a specific post to stay at the top of your page for longer -- even after you publish new updates.
To solve for this, Facebook offers the ability to "pin" one post at a time to the top of your page. You can use pinned posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements.
To pin a post, click on the drop-down arrow in the top-right corner of a post on your page, and click 'Pin to Top.' It will then appear at the top of your page, flagged with a little bookmark. Just keep in mind that you can only have one pinned post at any given time.
11) Decide whether you want Facebook fans to message you privately.
If you want your Facebook fans to be able to privately message you directly through your page, definitely enable the messages feature. You can do so by going to your settings, clicking on “General” on the left-hand column, and then looking for “Messages” on the list of results.
We recommend enabling messaging on your page to make it as easy as possible for your fans to reach out to you -- but only do so if you have the time to monitor and respond to your messages. Facebook Pages now have a section that indicates how quickly a brand responds to messages, so if you don’t want that section saying that you’re slow to answer, you might just want to skip enabling that feature.
12) Monitor and respond to comments on your page.
Speaking of monitoring the interactions your fans have with your page, don't forget about comments. You can monitor and respond to comments via the 'Notifications' tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there (especially to stay on top of potential social media crises.
13) Promote your page to generate more followers.
Now that you've filled your page with content, it's time to promote the heck out of it.
One of the first things you can do is to create an ad promoting your Page. To do that, click the three dots at the top menu bar above your posts and select “Create Ad.” From there, Facebook will let you start creating an ad from scratch based on your goals -- things like reach, traffic, or general brand awareness. Choose yours, then scroll down and click “continue.”
After that, you can choose your targeted audience (similar to what you did with your promoted posts above), where on Facebook you want it to be placed, and your budget -- you can learn more about paying for Facebook Ads here.
You’ll probably also be asked to add some creative assets or copy. Remember, you’re paying for this, so choose something that’s going to grab attention, but also has high quality and represents your brand well.
14) Finally, measure the success of your Facebook efforts.
There are a couple of ways to execute this step. You can use something like the social media reports tool in your HubSpot software, and you can dig into your Page's Insights, which allow you to track Facebook-specific engagement metrics. Here, you'll be able to analyze things like the demographics of your Page audience and, if you reach a certain threshold, the demographics of people engaging with your page and posts. As we mentioned earlier, the latter is especially helpful to modify your Facebook content strategy to publish more of what works, and less of what doesn't. You can access your Facebook Page Insights via the tab at the top of your page.
How have you set up top-notch Facebook Pages? Let us know in the comments.
The Complicated Relationship Between Social Media and SEO
Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing.
But, with the growth of social networks, social media marketing is even more heavily embraced today.
But, you might ask, which is more important?
The answer? Both can be key to your strategy.
Search is a huge source of customers, but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces. Instead, these two facets of inbound marketing can work together to amplify the results of each other.
The key to understanding that search and social media marketing need to work together is to think about the problem both search and social solve: information discovery. People use Google to find an answer to a question. People use social media to discover answers to questions they haven't yet thought of. However, the difference between search engines and social media platforms is blurring. For example, Facebook search is one of the network's core features.
As a marketer, how can you integrate your efforts across both platforms?
Social Media SEO Strategy
1. Social Sharing Buttons on Your Website
It may seem simple, but search engines like Google are starting to use social media sharing data to influence search rankings. As a marketer, it is critically important to have social media sharing buttons on your blog and website to encourage visitors to share content in social media. These buttons will not only help to increase traffic from social media but will also play an important role today and in the future for ranking positions in search engines.
2. Integrated Keyword Strategy
As I mentioned earlier, the line between search engines and social media platforms is blurring. Take the keyword strategy you are using for your website and apply it to your social media engagement when appropriate. This doesn't mean cramming tweets full of keywords. Instead, be aware of how you are wording social media messages. By incorporating keywords into social media content, you can increase the reach of your messages.
3. Include Links in Social Profiles
The links in social media messages such as tweets and Facebook status updates are traditionally no-follow links. This means they don't pass any SEO authority to the site they're linking to. While this is starting to change, it is important to understand that the URL in the actual bio of a social media account is a follow link. Keep this in mind, and make sure you are taking advantage of these extra links.
4. Incorporate Links Into Video and Presentation Content
Some of the most powerful social media platforms are those that facilitate content sharing, such as YouTube for video and SlideShare for presentations. When sharing content on these types of networks, be sure to share links to related blog posts or other content on your website. Yes, this will increase traffic to your website, but it will also help build new inbound links. When someone writes a blog post about your content, it is likely they will also include a link from the presentation, simply because it is the "easy" thing to do.
5. Optimize Social Profiles
Think of social media profile pages as extensions of your website. In the same way that you would optimize website pages for page titles and keywords, audit your social media profiles to ensure they mirror the search engine optimization strategy of your website.
6. Build Links and Social Media Reach
Search engine optimization has long been about inbound links to your website. While inbound links are still really important, a secondary metric for marketers looking to increase search traffic should be social media reach. As we talked about earlier, social media data is becoming a factor in search engine rankings. In order to get more people to share your content in social media, you need to increase the number of fans or followers of your account. By doing this through quality content creation and engagement, you will not only build social media reach but also inbound links.
7. Establish New Relationships
The web is now a social communications channel. Similar to sales, relationships are huge for driving inbound links and social media attention. Building relationships using social media can open opportunities for guest blog posts and other link-building opportunities.
How Social Media Effects SEO
As we mentioned above, leveraging both strategies will give you more chances for audiences to discover your brand. But, it might slightly help your search results page rankings indirectly.
When you get a lot of traffic to your website, search engines that crawl your the internet will notice and think your brand is credible. Then, they might place your search result higher than others. So, if you post interesting content on social media that is incredibly click-worthy, you might see a boost in traffic.
Furthermore, if people or credible brands see your posts on social and share your website's link on their own blogs or websites, that could boost your page authority. This is something that might also move you up in rankings.
While this might not make a major dent in your rankings or total page authority score, especially when you're starting out, social media marketing couldn't hurt you.
If you've just focused purely on SEO and are ready to zone in on a complimenting social media strategy, check out our guide to social media marketing.
Everything You Need to Know About Landing Page Design
Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.
Great first impressions matter when meeting someone, going to a new place, and even visiting a website.
In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.
Also, to really put the pressure on, you only have about 7 seconds to make that great first impression with your website before the average visitor decides whether or not they’re going to stay or bounce elsewhere.
So, how do you ensure that first interaction your target audience has with your website is positive?
The answer: Great landing page design.
Landing Page Design
Landing page design is the process of creating an enticing site page for your target audience and website visitors. It should encourage them to convert from leads into subscribers or customers. Effective landing page design is on-brand, includes your product or service and company information, and incorporates relevant offers and calls-to-action (CTAs).
Responsive Design
You may have also heard about responsive design, or responsive web design, before.
A web page with responsive design automatically appears an optimized form on any device. This means a responsive web page or site reformats itself as needed to fit any screen or device you’re viewing it on (i.e. desktop, laptop, tablet, or smartphone).
Since so many more people search the Internet from different devices and locations, responsive design is necessary to ensure visitors and customers have a pleasant experience on your site. Although it’s recommended that your entire website is responsive, it’s critical to at least have responsive landing page design — again, this is the first page every visitor interacts with and sees when they open your website, so outstanding user experience (UX) is crucial.
Web pages without responsive design can make for a frustrating experience for visitors — they’ll be dealing with images and text that don’t fit their screen. This can potentially cause visitors to abandon your site completely or even visit a competitor’s site instead.
Note: Depending on the landing page design software you choose to work with (we’ll cover some options shortly), responsive design might be an automatic feature for you. In this case, you won’t have to worry about responsive design — when you design your landing page, it’ll already be responsive.
In addition to having a responsive design, there are many other aspects of creating and designing a landing page that impact your ability to convert visitors into customers and enhance UX. So, let’s review some of the most common and important steps for you to take into consideration while designing your landing page.
1. Identify your target audience and their needs.
No matter which part of your business you’re working on, you should be thinking about who your target audience is and how you can resolve their pain points — and designing your landing page is no exception to this rule of thumb.
While planning your landing page design, think about what your target audience expects and needs to see when they open your site. Ask yourself the following questions to help you with this:
- What questions does the landing page immediately need to answer for your audience?
- How can you brand your landing page so your audience knows they’re in the correct place?
- What attention-grabbing headline, relevant content, and CTA can you include on your landing page to efficiently and effectively meet the needs of your audience?
- How can you ensure your landing page is unique in comparison to those of your competitors?
- How can you prove the value that your company, products, and services provide to your audience?
If you need additional help thinking about who your target audience is, try creating buyer personas for your business.
2. Ensure the landing page has a specific purpose.
For your landing page design to be successful, it needs a clear purpose. When visitors come to your landing page, they should immediately know why the page exists.
For example, you can use landing page design to clearly define the purpose of your page in the following ways:
- Increase conversions by sharing relevant CTAs
- Enhance brand awareness by including an email newsletter sign-up form
- Boost sales by displaying your top-selling product
- Develop greater interest in your product or service by incorporating information about how they solve your visitors’ pain points
Without a defined landing page purpose, your visitors may feel confused about what to do once they’ve landed on the page or uncertain about whether or not they’re in the right place. This may cause them to lose interest and abandon your page entirely. So, use your design to ensure your landing page has a clear purpose.
3. Choose a landing page design software.
There are dozens of software options made to help you with the design of your landing page. The key is finding one that works for you. Review the five software options we recommend below and the various features they each offer below.
Note: The landing page design software below automatically include responsive design. If you decide to go with another option, be sure to determine whether or not responsive design is a built-in feature.
4. Write enticing leading page headers.
The purpose of a header is to catch your visitors’ attention and/or make them want to do something — meaning, headers should be enticing, impactful, and action-oriented. This is most likely one of the very first (if not the first) things your website visitors will have read about your company. For this reason, your landing page headers should also complement the tone and copy everywhere else on your site (and your meta description).
When you use enticing and value-driven vocabulary in your landing page headers, you ensure your visitors know they’re going to get something worthwhile out of converting and spending time on your site.
For example, look at HubSpot’s Buyer Persona Generator landing page. The headline says, “Make My Persona … A Buyer Persona Generator From HubSpot.” Thanks to the header, visitors know where they are and what they’ll get out of visiting the landing page.
Visitors are then automatically directed to the second part of the landing page which also includes enticing and value-driven language.
The design includes two CTAs visitors can click based on their needs and interests. The headers on this landing page are useful, relevant, eye-catching, and on-brand
5. Make the landing page beautiful and helpful.
We’ve talked a lot about the fact your landing page is the first thing your website visitors are going to see when they open your website. So, in addition to compelling headers and language, you also want your page to be beautiful and helpful.
Make your landing page beautiful by:
- Incorporating consistent, on-brand colors and fonts
- Keeping your page organized
- Remembering less is more while designing
- Including aesthetically-pleasing visuals (images and/or videos)
- Designing obvious and exciting CTAs
Make your landing page helpful by:
- Incorporating content that pertains to your target audience’s needs and challenges
- Designing CTAs that provide visitors with value
- Including information that tells visitors why they should convert
- Making sure visitors know how to convert
- Ensuring visitors have easy access to your contact information
6. Publish and test your landing page design.
Once you have your design set, it’s time to publish and test it among your audience members. After your landing page is published, you can A/B test different design factors (colors, CTA buttons, phrases, font, etc.) to see which options lead to the highest number of conversions.
This way, you can ensure your landing page meets your audience’s needs while also guaranteeing you’re getting the best results that will impact your business’s bottom line.
In addition to keeping these landing page design steps in mind, consider these landing page best practices as well. You’ll notice some of these best practices are also directly tied to the specific steps we’ve just reviewed above.
Remember your audience throughout the design process.
As we reviewed above, the first part of designing your landing page is identifying your target audience. So, remember to keep them in mind throughout the design process. This way you’ll create a design and incorporate content that resonates with your audience. By doing so, you’ll have a larger chance of increasing conversions among site visitors.
Write a compelling and helpful headline.
Add a compelling headline to your landing page to immediately grab your visitors’ attention. A great landing page headline should be eye-catching and helpful.
For example, HubSpot’s landing page says, “There’s a better way to grow.” This headline gets visitors in the mindset of HubSpot being something they need to improve and expand their business.
Additionally, “grow better” is a saying HubSpot uses throughout all marketing materials. It’s something the company works to do every day — to help other businesses grow better. This makes the headline on-brand too (which is another best practice we’ll talk more about momentarily).
Include unique and engaging visuals.
Include engaging visual content on your landing page. Whether it’s a photo, video, or animation, you want your landing page design to somehow pique the interest of your visitors.
The HubSpot landing page’s visual content is unique to the company — the animated design and colors are on-brand. They also don’t take attention away from the written content on the page.
Keep it simple.
Although you want to include a headline, written content, CTA, and visual content on your landing page, that doesn’t mean you want your design to be too busy. In fact, you want the opposite.
Remember: Less is more when it comes to the design of your landing page (and your entire website for that matter). This keeps things clean, organized, and simple to understand and navigate for your visitors.
As you can see on HubSpot’s landing page, although the visual takes up a lot of the page, the headline, written content, and CTA are organized in a simplistic and aesthetically-pleasing way. The navigation at the top of the page is minimalist and the live chat box on the bottom right can collapse to make the landing page appear even cleaner for visitors.
Make sure it has a responsive design.
Remember, the chances of your website visitors, leads, and customers visiting your website via a mobile device or tablet is high. So, ensure your landing page has a responsive design that automatically changes format based on the device it’s being viewed on.
For example, here’s what HubSpot’s landing page looks like via my iPhone. As you can see, all of the content is the same and it includes the same CTA and visuals, but it’s organized and formatted in a way that fits my screen.
Keep it on-brand.
When a visitor comes to your landing page, they should automatically know it belongs to your business. Brand your landing page in a way that complements the rest of your marketing content, logo, and colors. Your visitors should be able to immediately know your landing page belongs to your business due to the branding you incorporate.
HubSpot’s landing page does this well — it adheres to the requirements found in HubSpot’s Brand Guidelines. The HubSpot logo lives at the top of the landing page. And as we mentioned, the message “grow better”, which is located on the page, is used throughout a large proportion of HubSpot’s marketing materials. The CTA button includes the HubSpot’s name, and the visual on the page matches the look and feel of all other visual content on HubSpot’s website.
Optimize your landing page with CTAs.
Your landing page should include at least one relevant CTA, located above the fold (meaning, visitors don’t have to scroll to get to the form because it’s in view as soon they hit the page), so visitors can come to your landing page and convert within seconds. This CTA might be used to learn more about your product or service, purchase your product, sign up for a special offer, or subscribe to your email newsletter.
HubSpot’s CTA button is one of the most obvious features on the landing page. The CTA button clearly states what visitors get out of converting (a free CRM). Since the CTA button has the word “free” in it, it becomes even more enticing … who doesn’t love free? Lastly, it’s located above the fold of the page, so it’s visible to everyone the moment they open it.
Add your contact information.
Your visitors may come directly to your site in search of your contact information or determine they want to contact you for assistance or support after spending some time on your page.
To avoid wasting their time and causing them any unnecessary frustration while trying to locate your contact information, place these details on your landing page. This keeps the process of contacting you as simple and straightforward as possible for your visitors.
HubSpot has contact information listed under the navigation bar at the top of the landing page. This is a great option if you’re looking to keep your landing page as minimalist as possible.
Include live chat on the landing page.
If possible, include a live chat function on your landing page. This way, visitors can get the immediate assistance they want and need from the moment they open your page.
HubSpot’s landing page has a live chat feature for easy access to immediate support. The location of the collapsible chat box keeps the page looking organized.
Use A/B testing to determine which design works best.
Once you’ve created your initial landing page design, don’t feel locked in — this is an iterative process. Meaning, test your designs among your target audience to determine which colors, CTA buttons, headlines, visuals, and written content resonate with them best and result in the highest number of conversions.
You can A/B test your designs and review your results. Then, once you’ve determined which design works best for your target audience and boosts conversions, stick with that design (until you have a new and improved design to share — then, start this process again).
Since we’ve covered how to create your landing page and the best design practices, let’s take a look at the software options you have to get your landing page up and running so you can begin converting more visitors into customers.
Landing Page Design Software
There are a plethora of landing page design software options to choose from, all of which can help you design your entire website (not just your landing page). The following five options simplify the design process and don’t require you to have any previous web or design experience.
1. HubSpot
HubSpot allows you to create multiple landing page designs. The software includes a built-in library of responsive landing page templates and an on-page editor for adding images and copy. You can also create personalized CTAs, content, and forms for visitors to help you boost conversions. HubSpot also provides you with the ability to test and analyze the performance of your landing page design so you can make improvements.
2. Instapage
Instapage allows you to design and publish custom post-click landing pages with a variety of template options. The page builder is easy to use and offers the ability to A/B test different designs to determine which works best for your audience. The software also helps you optimize your landing page with dynamic text replacement, which is a feature that allows you to automate the opt-in content on your page.
3. Unbounce
Unbounce has a landing page creator with over 100 templates to choose from so your design complements your brand and content. Templates are organized by business type and include options for SaaS companies, agencies, and ecommerce businesses. Unbounce landing pages are responsive and completely customizable.
4. Mailchimp
Mailchimp allows you to design your landing page in minutes, thanks to their drag-and-drop page builder. You can also set up your other website content to populate your landing page, further simplifying the design process. You can add custom CTA buttons to entice your target audience to convert or sign up. And, if you need help personalizing your landing page, you can review and reference the variety of tutorial videos Mailchimp automatically provides.
5. Leadpages
Leadpages is a landing page design software with a drag-and-drop builder that makes it easy to customize your landing page to suit your brand, and you can A/B test your designs with the software to efficiently determine which option converts the most visitors.
As you begin thinking about your landing page design and working through the details we’ve provided in this guide, you may feel as though you need additional design inspiration. If this is the case, check out our blog post on great landing page design.
Download dozens of free landing page examples to inspire your business’s design.
Begin Designing Your Landing Page
Your landing page is the first thing any visitor who comes to your website sees and experiences. That’s why great landing page design is so important — it’s every visitor’s first impression of your website … and possibly their first impression of your business as a whole.
A great landing page has the power to help you generate more leads, close more deals, enhance your website’s user experience, impress visitors, and ensure your site has a professional, on-brand feel. Work through these landing page design steps and best practices above to ensure your landing page accurately represents your business and makes your leads want to become customers.
Google Algorithm Update, Penalizing Domain Leasing, Bing Integrates With Google & Much More
I did this video outside a hotel in St. Louis right by a highway, so I apologize for the quality - I also exported it lower resolution so I can upload it on my slow internet speed. Google seems to be doing a search ranking algorithm update...
Signs Of A Google Search Ranking Algorithm Update On August 29th
There are signs of a Google search ranking update touching down late August 28th through August 29th. There is both forum chatter within the SEO industry and the rank checking tools also. It is hard to say if this is a big update at this point, it started off pretty mellow but I will watch the chatter and keep you all posted.
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