Google Mobile Search Redesign Live: Favicons & Ad Label Blending

For years Google has been testing placing the URL at the top of the search result snippet. Google also has been testing favicons near the URL as well for years. Google has also been testing a black ad label. Now it is officially all live in the main mobile search results. And guess what, many in the SEO community believe it was done to confuse the searcher into thinking the ads are organic results.