Google: Don't Stuff Content At The Bottom Of Your E-Commerce Category Pages

I am sure you all see it all the time when you are checking out e-commerce sites - content stuffed at the bottom of the product listings category pages. It is an easy way to get content on to the page and also not distract the user from seeing the product listings on the page. Google's John Mueller said you should try to think of other ways to incorporate the content on the page and not just stick it in the footer.