If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty?
To be honest, I've lost count ... and I know I'm not alone.
Email marketers have a lot to compete with in their subscribers' inboxes. If done well, though, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel.
However, "done well" means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design.
Don't have time to build out a custom template from scratch? We've scoured the internet for the best resources for email newsletter templates and compiled them below. Once you find one you like, download the template and customize it to fit your needs.
For more newsletter tips, download our free guide to creating email newsletters people actually read.
7 Places to Find Email Newsletter Templates Online
1) Email on Acid
Price: Free
Email on Acid offers a free template with a basic, fluid design that's also responsive to mobile devices. In other words, the three different "layouts" you see below trigger based on the width of the recipient's screen.
Although there's only one template here, you can actually mix and match each section of the layout to fit your specific design needs. The layout supports one, two, or three columns, and recipients on mobile devices will see the version that converts to a one-column layout for easy reading.
Image Credit: Email on Acid
2) ZURB Ink
Price: Free
ZURB Studios has five responsive email templates available for free, including the newsletter one below. It has a great, fluid layout you can customize with your own colors, images, and wording. If you want to see how each template looks on different email clients, you can check out screenshots from each template's email client tests, which are on available the site. These layouts are optimized for most email clients -- except for Outlook 2007, 2010, and 2013.
The template comes with a separate CSS stylesheet and HTML file to ease the editing process, and most clients put the CSS inline with the HTML itself after both are uploaded separately. If you're going to add images to your newsletter, keep in mind you'll have to create a separate folder and compress with the CSS stylesheet when uploaded.
Image Credit: ZURB Studios
3) Stamplia
Price: Free
The folks at Stamplia teamed up with Litmus to create seven email newsletter templates you can download for free. According to the Litmus blog, each template is responsive and has been "thoroughly Litmus-tested" -- as in, they work for every email client, including Gmail and Outlook. They also come with PSD source files so you can customize as much as you'd like. You'll need to give over your email address to download the templates, but then you're good to go.
Image Credit: Litmus
4) 99designs
Price: Free
99designs is a growing online community and collaboration platform for designers and small businesses, and they have a great designer blog and business blog. To celebrate the launch of their Email Design category, the company ran a contest for designers asking them to create three email templates with four color options (green, blue, orange, and grey) that people could download for free: a newsletter template, a promotional template, and a template for email notifications. The folks at 99design then chose their twelve favorites and made them downloadable for free on their website. They're compatible with all major email clients.
Image Credit: 99designs
5) ThemeForest
Price: $6-23/template
ThemeForest is an awesome resource for email templates if you have some budget to spend. Their library has over 460 newsletter templates in all different colors, styles, and themes. They're rated using a four-star system, and you can filter by rating, price, recency, and popularity.
There are a lot to choose from, but here are four of our favorites:
Market - Responsive Newsletter with Template Builder ($19)
This template has eight prebuilt layouts, 24 color variations, 24 full-layered PSD files, and more. Plus, it's supported by all major email clients.
Image Credit: ThemeForest
FreshMail, Responsive Email with Template Editor ($18)
Want a more minimalist look? This is a great template with minimalist design that's also flexible and repeatable, so you can easily arrange the layout and use it to build your own unique template. Even better, it comes with helpful documentation and video tutorials to help you make the most of the design. It works for all major email clients and is responsive to mobile.
Image Credit: ThemeForest
FancyMail – Responsive Email Template ($19)
If you're looking for something more elegant and sophisticated, this might be the template for you. It comes in seven layout options and eight colors, along with six, fully-layered PSD files so you can customize as you wish. It works with all major email clients, is responsive to mobile devices, and includes helpful documentation so you can make the most of the template.
Image Credit: ThemeForest
Rocket Mail – Clean & Modern Email Template ($16)
This template is great for marketers who are going for something that looks like your classic, basic newsletter design. It comes with 72 variations comprised of six color themes with six layouts each, and two backgrounds (light and dark) for each color. It has well commented HTML code to make it easier to follow along and customize. It works for all major email clients.
Image Credit: ThemeForest
6) Antwort
Price: Free
Antwort offers three newsletter templates: one single-column, one two-column, and one three-column. They're all responsive to mobile devices, so columns on desktop automatically condense on mobile devices. You'll notice they're pretty minimalist in design, which helps if you want to do a lot of customization work. They were also designed with dynamic content in mind.
On desktop, they work for major email clients like Gmail, Yahoo!, Outlook, and AOL. On mobile, they work for Mail on iOS and Email on Android.
Image Credit: Julie Ng
7) HubSpot Template Marketplace
Price: Starts at $2/template
For those of you who are HubSpot customers, HubSpot offers a great collection of email templates you can purchase and download from our template marketplace. Templates start at $2 and come in packs of varying sizes. Once you buy a template, you can start using it immediately right in HubSpot -- no HTML or CSS required.
Where else can you find email newsletter templates online? Share them with us in the comments.
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