Dora Fletcher's Blog

Friday, June 30, 2017

Google Test My Site Updated To Show Visitor Loss Metrics

Google has updated the Test My Site feature in Google with a new user interface and design, plus they are bold enough to show you how many visitors you are losing because of your slow site speed and how you compare to competitors...

Google AdWords Editor Version 12.0 Now Available

Google has announced version 12.0 of the new AdWords Editor. It comes with a design refresh and a bunch of new features. The new features include the ability to manage campaigns at scale, including custom rules, faster account downloads...

Google To Remove Your Personal Medical Records From Search Results

Bloomberg spotted an update to Google's removal policies noticing Google added a new item they are willing to remove from their search results - your personal medical records. Google added they will remove "confidential...

Old Fashion Google Trailer

17 Examples of Fabulous Explainer Videos

Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience.

Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.

Even if you believe your product isn’t "cool" enough to become a fancy, interesting explainer video, there's probably someone out there with a problem that can be solved by what you have to offer.

Sometimes a quick, easy, explanation is just what someone needs to help clearly understand how your product solves a problem.

Download this free ebook for more examples of effective product videos.

Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover.

Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.

Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy.