Google My Business Has People Also Search For Feature?

Keyser Holiday shared screen shots in the Local Search Forums showing how a local knowledge panel had the people also search for / people also ask feature in the local knowledge panel for a business listing. What is even more confusing is that you can edit the contents of what the people also search for as well!

Interesting Google Search Ranking Tidbits From A Private Dinner In 2017 With Gary Illyes

Dan Shure posted on his podcast his audio notes from after a private dinner with Gary Illyes of Google from April 4th 2017. Basically, they had a dinner, after the dinner when Dan got into his car, he took audio notes of what he remembered from that dinner.

Google Suggested Clips Play In Search, No Longer Take You To YouTube

Google has recently changed it so the suggested clip, where Google search jumps you to a portion of the video with the answer you are looking for, no longer takes you into YouTube.com. Instead, it overlays a window, a modal, that plays the video in a black frame above the Google search results.

Beware: Google Ads Expands Broad & Phrase Match To Include Keyword Close Variants

Yesterday, Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. The SEM/PPC community is not surprised but still very frustrated by this news.

Google Wolf Wall

Instagram Impressions, Explained in 100 Words or Less

If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?

First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric.

Here's an easy way to distinguish impressions from reach.

Impressions measure the number of times your post or ad appears to users. This metric doesn't take into account unique users -- so, if your post or ad is shown 100 times to the same person, it would technically count as 100 impressions.

In contrast, reach measures the number of unique users who view your post or ad. So, if your post is shown 100 times to the same person, your impressions would be 100, but your reach would be one.

So, when should you prioritize impressions as a key performance indicator in your Instagram campaigns?

When you want to increase awareness among your target audience. Many marketers getting started with Instagram focus on reaching the most people possible -- but in reality, it doesn't matter if you reach 10,000 new people if none of those people are interested in what you're selling. In some cases, it's more valuable to your business to focus on cultivating deeper brand awareness among the audience you already have. Instagram Impressions can be a valuable KPI when you want to focus on increasing awareness among your target audience.

Consider your own Instagram scrolling habits: if you see an ad or a post just once, it likely isn't going to have a big impact on you. But, if you start to notice more posts or ads from the same company, your familiarity of their brand is bound to increase. Even if you aren't in the market for what they're selling right now, your awareness of the brand might lead you to make a purchase down the line.

Since impressions on their own don't take unique users into account, it isn't the best stand-alone metric to use when you run an Instagram campaign focused on reaching the most people possible. But, it can be monitored alongside impressions to track how many times users are seeing posts or ads from you.

For a deeper dive on how to set up and start tracking impressions (and other metrics) in Instagram Analytics, check out this article we wrote.