Dora Fletcher's Blog

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. ...

Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the...

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggl...

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300 , and ...

Consider one of American Express's company values -- "Customer Commitment". Ideally, if you've had a positive experience w...